Saving The Jungle - THTC and World Land Trust team up


by Ashwin Bolar July 19, 2016

Troubled Times

On 14 July 2016, three very notable things happened. The UK’s new Prime Minister, Theresa May, scrapped the world leading Department for Energy and Climate Change (DECC), and appointed Andrea Leadsom, noted climate change sceptic to head up Defra, the department responsible for protecting the UK’s environment, and advocate for the protection of global biodiversity.

The vulnerable area of the Eastern Sierra Madre mountain range / Photo: World Land Trust

On the same day, the United Nations Environment Programme (UNEP) and University College London (UCL) published a report highlighting that global levels of biodiversity have fallen below a “safe” level – a direct cause of human development, and Government policy across the world.

It’s become clear to us at THTC Clothing, that the British Government has little interest in safeguarding the environment, or fighting climate change. We’ve decided to do something about it.

A little graphic we created to welcome in the new Prime Minister

A Partnership for Change

THTC Clothing is proud to announce an official ongoing partnership with World Land Trust (WLT), in an effort to help where the British Government has decided it will not. We will once again be donating 20% of all sales from our ‘King David’ collection towards the activities of the WLT, protecting endangered rainforests, and threatened regions of high biodiversity.

Our partnership with WLT represents the first of several official ‘partnership-for-change’ that THTC Clothing is undertaking in 2016. We will provide our community and new customers with opportunities to affect direct change – both social and environmental - in the world, through the simple purchase of an ethically produced and organically sourced item of clothing.

We previously ran this campaign throughout June, as a dedication to our favourite environmentalist and documentarian, David Attenborough - it was successful enough that we thought we should continue running it throughout the year, to support WLT's work and raise awareness for the work of such an awesome organisation.

Visit our King David Collection to see the full range.

A new species of Magnolia discovered in one of the areas preserved by WLT. Read more about it here

 




Ashwin Bolar
Ashwin Bolar

Author

Director of Digital Marketing for THTC



Leave a comment

Comments will be approved before showing up.


Also in News

THTC Boomtown 2017 Picks
THTC Boomtown 2017 Picks

by Ashwin Bolar August 03, 2017

Read More

THTC & Viscose - A Proactive Statement
THTC & Viscose - A Proactive Statement

by Ashwin Bolar August 03, 2017

Read More

Meet the Family: Lazy Habits
Meet the Family: Lazy Habits

by Ashwin Bolar July 04, 2017

Read More